Marketing & Branding Strategist
Experience
Work Experience
2021 - Present
Personal Assistant
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Provide support in managing book tour calendar and logistics
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Present on all live streams to help with comments and engagement
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Organize launch party for debut trilogy
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Assist in author event operations and coordination
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Provide strategic input on social media content
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Monitor reader engagement and reviews
2021 - Present
Marketing Coordinator
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Partner with compliance/advisors on inbound and outbound marketing strategies
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Write and design marketing campaigns for corporate enrollments
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Maintain intranet and client facing website
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Onboard all new associates (business cards, social blasts, headshots and other administrative needs)
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Create and implement new brand identity and workplace culture readjustment following Covid-19
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Event coordination for ongoing corporate events
2020 - 2021
Director of Marketing & Social Engagement
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Coordinate and execute marketing campaigns for listings, events, and agent onboarding
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Film/edit various segments for YouTube Channel
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Design monthly print mailers and event email marketing
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Coordinating events and sponsorships
Summer 2019
Assistant
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Strategized launch messaging such as launch copy, emails, ads,
and social posts -
Designed landing and sales pages
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Wrote copy for consumer sales and business launches
Summer 2018
Digital Marketing Intern
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Helped in the research process for incoming clients
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Created presentations for sales meetings/pitches
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Created Google ads for various clients across the country
Education
Bachelor of Science in Media & Entertainment Business
Kennesaw State University
Skills
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Web Design
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Event Coordination
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Design Thinking
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Computer Literacy
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Project Management
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Digital Publication
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Media Production
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Digital Rhetoric
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Writing for Public Communication
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Brand Management
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Content Strategy
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Social Media Management
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